Jerry Branson, the founder, started JB Ranch because of his love for the outdoors.  He is overjoyed with the continued success of his pride and joy, the JB Ranch.  He is known for saying: "There's nothing like being outdoors!"

Julie Bachman, daughter of Jerry, is honored to have been a part of the JB legacy.  She has said: "I hope to contribute to the family ranch through hard work and commitment, and I am excited to get started every single day!."

Jorge Bachman, son of Julie, is looking forward to the ranch being part of his life.  Jorge, a college student, is learning how to accept the mantle of the ranch and all of its responsibilities.  "We work to avoid chemicals.  We need to protect our health and our environment.  I want a clean outdoors for my kids."

Jerry beginning to pass the legacy, which was started in 1941, on to his grandson Jorge.